OUT DEEP

Out Deep is a fictional scuba diving company.

Word Mark

The word mark was created by inverting and manipulating a few characters.

Graphic Mark

Using the initials to create a graphic figure, the mark depicts a person carrying an oxygen tank.

Iterations

The mark includes a pairing of two of the four colors that make the identity, imitating the vibrant colors as observed underwater.

Color Explorations

The logo was designed to be easily identifiable underwater (ideally printed in neon colors).

Identity/brand design

To make a cohesive branding for a scuba diving company

Inspired by the fictional collaboration of two companies– Oreo and Spotify, the logo mark for Out Deep is drawn from the details of the cookie and retains the bright graphic quality of streaming service's logo.
The logo mark is a combination of the initials of the company and mimics the figure of a person wearing an oxygen tank.
The identity uses vibrant colors as observed underwater and was designed to be easily identifiable while capturing the exotic personality of the company.