Fashion Council Postcard

Postcard Front

Showcasing the work of SAIC alum Eliana Batsakis, the cover features the name of the council as well as the school logo in the brand's primary color.

Postcard Back

The page is typeset in Gotham and Lava with various levels of hierarchy to highlight the call to action as well as the benefits/event calendar.

Postcard Tiling

Designed to give off a cool-kid vibe, the postcard markets an important asset of the School's Fashion Department.

Postcard Front/Back Comparison

The postcard has a two column layout, featuring a full bleed and logo on both sides.

Postcard advertising SAIC's fashion Council

To work within SAIC's brand guidelines and create a cool and funky postcard advertising the Fashion Council membership and events

The postcard is designed under the SAIC brand guidelines using the signature pink and orange colors, as well as main typefaces Gotham and Lava.
Leveraging the tone of the picture, by SAIC alum Eliana Batsakis' lookbook, the postcard was designed to look fashionable and give off a cool-kid vibe.
The challenge was typesetting all the content in a small space while still maintaining a clear hierarchy.